“EVERY TIME I GO TO A MOVIE, IT’S MAGIC, NO MATTER WHAT THE MOVIE’S ABOUT.”-Steven Spielberg-Steven Spielberg considers movies to be magic.Jean-luc Godard claimed that ‘The cinema is truth, 24 times per second.’Pedro Almodóvar believed that ‘Cinema can fill in the empty spaces of your life and your loneliness.’Stanley Kubrick thought that ‘A film is – or should be – more like music than like fiction. It should be a progression of moods and feelings. The theme, what’s behind the emotion, the meaning, all that comes later.’Jacques Demy preferred to idealise the real in cinema, while his love, Agnès Varda, said she lived in cinema, and she has lived there forever.Werner Herzog insisted that he would ‘travel down to Hell and wrestle a film away from the devil if it was necessary.’Michael J. Fox reckoned that ‘Pain is temporary, film is forever.’François Truffaut declared that ‘Film lovers are sick people.’And Audrey Hepburn said everything she learned, she learned from movies.How about you? What does cinema mean to you?MOViE MOViE Pacific Place soft launches in May 2020!Our new cinema and MOViE MOViE Cityplaza are Hong Kong’s first art, culture, and lifestyle-driven cinemas. Both feature an exclusive VIP house, The Oval Office & MM Moments, and a special house fitted with state-of-the-art equipment, MM PLUS & MOViEMAXX, providing you with the ultimate cinematic experience. Besides Hollywood & local blockbusters, we handpick a diverse selection of acclaimed international films, and play host to a vast array of exclusive multicultural events throughout the year. You are free to explore not only movies, but also art and culture, and everything beautiful in between.Since 2012, we have taken you on a cinematic journey through our international movie channel (Now TV ch 116), and one-stop OTT platform MOViE MOViE PLAY (Now E), launched in 2018, bringing everything from award-winning favourites to art-house gems and digitally restored classics into your home.Your cinematic journey with us will exceed expectations and test the limits of your imagination. From now on, light and shadow have no boundaries, at the cinema, in your home, anytime, anywhere, we live movies.